Don’t fall into these 3 traps when sending mail.
There are several hesitations when people want to send mail, but aren’t sure about completing a campaign. We’ve put together these three watch outs to help you succeed with direct mail.
Have you ever picked up a mailer and there are a thousand speech bubbles, 3 different phone numbers & 2 websites on it?? It’s very frustrating and a major turn off to the product/service. A simple hierarchy needs to be set up so that you’re not losing your audience in what you’re communicating. Follow these simple steps:
- Interesting headline to capture attention
- Sub information to explain what your intending to communicate
- Clear call to action
Big Mail provides creative insights to help you maximize your message and improve your campaign performance. Contact us now to get insights into your creative work at no cost.
Set Up Tracking
If you’re investing in Mail, you’ll want to do one of these two things: Track Phone calls or Website Landing Page.
Phone calls is a simpler method to track you direct mail campaign, when people call that’s a positive.
Website’s are a bit trickier, at a bare minimum, setting up a simple/unique landing page or URL redirect is the best way to go. When someone hits a landing page (ex. bigmailproject.com/register) you have that tracked and it redirects to another page. This is tracked through Google Analytics (there are several other ways, but this is the most common).
Need help? Big Mail can help you set up tracking so that you can understand your campaign’s performance. Send us an email and we can advise on the best way to set up your Direct Mail Campaign.
Use the Right Format
Mail is a longer game to play. You may need to test formats so that you know what triggers your audience the best. If you’re targeting a large audience a postcard is probably best. If you’re looking for donations use a letter with a return envelope. If you’re automating birthday cards, use handwritten cards for that personal approach.
This is a lot of information. Understandable. If you’re looking to start a campaign but unsure where to start, contact us today for insights on how to leverage your campaign.